BRAND INTRODUCTION

 CHUNRAN —— 独立首饰设计师品牌，带有明显的个人视角把首饰作为信息语言传递情感。偏激的，感性的，情绪化的… …如同一个过滤器，用自身感官去消化生活中发生的一切。首饰没有温度，金属充满棱角，和身体保持恰到好处的距离，是态度的传递，也是关于构建自我的符号。

CHUNRAN — An independent jewelry design brand characterized by a distinct personal perspective, using jewelry as a medium to convey emotions. Bold, sensual, and emotive… like a filter, processing the myriad experiences of life through its own sensory perceptions. Jewelry, devoid of warmth, with metals sharp and defined, maintains a precise distance from the body. It serves as a conveyance of attitude and a symbol for self-construction.

品牌历程 —— CHUNRAN于2018年成立于北京。2019年以希区柯克的电影《The Birds》为灵感主题发布第一季首饰产品“The Birds 群鸟系列”，奠定品牌锋利、感性却暗含力量的情感基调，和视觉感受；

Brand Journey — Established in Beijing in 2018, CHUNRAN debuted its first jewelry series, “The Birds Series,” in 2019, inspired by Hitchcock's film The Birds. This inaugural series set the tone for the brand's emotional resonance—sharp yet sensual, with an underlying strength, and a distinct visual appeal.

The Birds群鸟系列——灵感来源于希区柯克的电影《群鸟》，关于群鸟袭击人类的恐怖故事，浪漫与杀机，离奇的故事情节；首饰——装饰着人的身体，却保持着互不侵犯的关系，佩戴者要求首饰需要是光滑的，去掉所有棱角；如同人类建造周围的环境一样苛刻；群鸟——萦绕在身体周围跃跃欲试的摆动和摇晃，用身体或者锋利的喙部，时而侵犯皮肤的局部，时而隐藏。

The Birds Series — Drawing inspiration from Hitchcock's The Birds, a tale of avian terror, romance, and intrigue. The jewelry adorns the body while maintaining a respectful distance, with wearers demanding smoothness and the removal of all sharp angles. This parallels humanity's harsh construction of its environment. The birds flutter around the body, their movements and sharp beaks occasionally invading or hiding from the skin.

2020年，“With Thorns”荆棘系列，将“荆棘系列”列为品牌第二元素，如果说群鸟是象征自由与力量的符号，那与之相对照的就是束缚与捆绑，“荆棘元素”成为载体，与群鸟形象发生碰撞，探讨“自由与束缚”，“靠近与远离”的微妙关系；

In 2020, the “With Thorns” series introduced thorns as the brand's second element. If the birds symbolize freedom and strength, then thorns represent restraint and bondage. The thorn element collides with the bird imagery, exploring the nuanced relationship between “freedom and restraint,” and “proximity and distance.”

2021年，“The Tears眼泪系列”是“群鸟”和“荆棘”二者相遇的答案，也像是一场终极场景的描述，“水滴”形状的符号元素，是眼泪，也是鲜血，发着晶莹的光，垂直而下。

In 2021, the “The Tears” collection represents the convergence of “The Birds” and “Thorns,” resembling a depiction of an ultimate scenario. The teardrop-shaped symbols stand for tears and blood, glistening and descending vertically.

2022年，“Thorny Heart 系列”将“荆棘”内化，融合在“心”元素的部分，继续讲述关于自我认知的过程，面对不完美的、带有缺陷的、叛逆的真实自我。正视存在，并与之共存。

In 2022, the “Thorny Heart” collection internalized thorns, merging them with the “heart” element to further narrate the journey of self-awareness. It addresses the imperfect, flawed, and rebellious true self, confronting and coexisting with its existence.

2013年，“Scar & Thorns”荆棘与疤痕再次重现，棕色的宝石覆盖在黑色的金属之下，排列相连而成的十字疤痕掩映在皮肤之上，浓郁的棕褐色调，渲染一个走失的童年、一段背叛的故事，一场撕扯过后血泪横流的疤痕，再或者是一曲《橄榄树》娓娓讲述荒凉的、未知的流浪···

In 2013, the “Scar & Thorns” collection reintroduced thorns and scars. Brown gemstones covered black metal, with cross-shaped scars set upon the skin. The rich brown hues evoke a lost childhood, a tale of betrayal, and scars from a tearful, bloody struggle, or perhaps a poignant narrative of desolation and unknown wandering reminiscent of a verse from “The Olive Tree.”

“The Scar”把时钟上的刻度想象成“流逝”本身的疤痕，长长的线，曲折顿挫的分割又像是愈合后过度隆起的伤口。前者感叹生命的存在本身就是被不停洗礼、定义、打破、重建后的载体，后者继续讲述群鸟与荆棘、自由与束缚的故事。

刻度如刀，你我皆是痕迹！

“The Scar” envisions the marks on a clock as scars of “passing time” itself—long lines, jagged and protruding like healed wounds. The former laments that life is a vessel constantly cleansed, defined, shattered, and rebuilt, while the latter continues the narrative of birds and thorns, freedom and bondage. Scales like blades, we are all marks!

2024年，The Birds群鸟已经成为品牌被传播、熟知、记忆的重要系列，结合品牌的对未来价值塑造的追求，结合更加可以承载时间考验的镶嵌工艺，让每一件产品更加具有工艺难度和收藏价值，具有光晕效果的贝壳，让每一件产品更加具有独特唯一的情感联结。

In 2024, “The Birds” collection has become a pivotal series for the brand, widely recognized and remembered. With a focus on future value and enduring craftsmanship, each piece is designed to be more complex and collectible, featuring shell elements that provide a unique emotional connection through their halo effect.