BRAND INTRODUCTION

“只贩有趣”成为忙碌都市人的呼吸窗口多一点松弛 无限放大快乐意趣;

CIAOMAO致力于保持好奇的态度 冒险的精神 放大日常生活的趣味感和想象力

 

创立背景:都市生活秩序被按下快进键,时尚成为都市人现代语境下的自我发声 和交友 的工具,独立女性对于品牌拥有强烈的情感互动诉求,并希望品牌能够赋能她们的情绪表达;

这激发了我们,做一个“懂你”的,具有亲切感 新鲜感 趣味性的时装品牌。

 

时装背景:通过对70-80年代经典时装的解读,结合艺术语言,以更生动的姿态将时装带进日常,撰写新时代语境下女性自信果敢的缤纷魅力。

 

CIAOMAO

"JUST SELLING FUN " has become a breathing window for busy urbanites

A little more relaxation and infinite amplification of happiness;

CIAOMAO is committed to maintaining a curious attitude and a spirit of adventure that magnifies the sense of interest and imagination of everyday life

 

Background: The order of urban life has been fast-forward, and fashion has become a tool for urbanites to express themselves and make friends in the modern context. Independent women have strong demands for emotional interaction with brands, and hope that brands can empower their emotional expression.

This inspires us to be a "understand you" fashion brand with intimate freshness and interest

 

Fashion background: Through the interpretation of the classic fashion in the 1970s and 1980s, combined with artistic language, fashion is brought into daily life in a more vivid manner, and the colorful charm of confident and bold women in the context of the new era is written