BRAND INTRODUCTION

OUT OF CHAOS 源于心理学家Carl Jung的一句名言：“Out of chaos comes creativity”---- 创造力往往诞生于一片混沌之中，混沌中能产生别样的火花。这十分符合设计师们在创作过程中的工作状态。OUT OF CHAOS定位年轻市场，在注重品质的同时关注于用户穿着的趣味性——拼接与不对称元素，多种穿着方式使我们对时装有新的认知。OUT OF CHAOS色彩丰富鲜明，代表着当代女性独立、个性的特点以及对美好生活的追求与向往。其制作工艺考究，在视觉、触觉等多方面考虑用户的穿着体验。

The Brands name comes from the saying of famous psychologist Carl Jung-- ‘Out of chaos comes creativity.’ Designers merge their knowledge in graphic and industrial design into fashion, so as to make their products stylish and identical not only in the structure, and function aspects, but also in the visual effects, from which, it reflects the characteristic of independent contemporary women. We blend french technics and ways of thoughts into our collections, and hope to bring high qualited ready-to-wear into our everyday life.