BRAND INTRODUCTION

THEOAO设计的服装无谓季节更迭，采用独特的面料与传统款式精工细作，以特殊面料为基底作为设计灵感来源，并以“一面料一故事”为背景讲述THEOAO视觉空间文化。THEOAO作为一个服装媒介的出现，传达时尚本不该让我们追逐所谓“快文化，快流行”，而忽略我们内心的审美与自信。在简约之中发现不简单，在简约之中发现自己，这就是一种THEOAO的生活态度。

The clothing designed by THEOAO has no sense of changing seasons. it uses unique fabrics and traditional styles with mebculous work. Special fabrics are used as the source of inspiration for the design. The visual space culture of THEOAO is described with the background of "one fabric, one story"appears as a clothing medium, conveying fashion shouldn't chase the so-called "fast cultuire, fast fashion", and ignore our inner aesthebcs and self-confdence: discovering simplicity in simplicaty, discovening ourselves in simplicity. This is the life attitude of THEOAO.