BRAND INTRODUCTION

来自LA的美式街头潮流品牌JOYRICH，巧妙平衡了复古与前卫的设计风格，融入音乐、艺术及流行文化精髓，并持续不断的与不同品牌和艺术家跨界合作，打造兼具复古街头感与华丽休闲感的潮流单品。JOYRICH所倡导的JOY（自由愉悦）+RICH（富有内涵）和街头风格和生活方式，让每日穿搭多了一份乐趣和丰富性。

Established in Los Angeles, JOYRICH is a streetwear label that has taken the fashion world by storm with its signature “casual-rich” style. Each JOYRICH collection is crafted with a “retro-future” flair – a culmination of styles inspired by art, music, and icons from pop culture. JOYRICH continues to collaborate with brands and artists, creating exclusive product, and retelling the brand story in newly inspired ways.

Supporting the image of being casual and laid- back but yet avant-garde and luxurious, JOYRICH has been designed to promote a lifestyle that is joy and rich in content.