BRAND INTRODUCTION

PIECEOFGROUND 

是一个以宗教文化与极简设计美学为灵感，

真正拥有文化内核的独立小众设计师品牌

PIECEOFGROUND

坚持独立品牌的个性

以“Play/玩乐 + Save/救赎”为信念，

以产品为载体，

向大众传递佛系哲学

PIECEOFGROUND

是先锋简约的代名词

是新年轻主义的引领者

也是多元共生的乐园

我们为你的小众品味

找到一方归属的寸土

We don’t follow

We lead

PIECEOFGROUND

A designer brand of bags and accessories with individual and religious-influenced understanding in fashion and lifestyle. It is avant-garde, minimalism yet different to the young generation. It embraces diversified beliefs in style, culture and religion. 

The designer Han is mostly influenced by Buddhism cultural background from his family, and the god-mother of punk fashion, Vivienne Westwood. Therefore, with candid belief and individualistic fun, PIECEOFGROUND speaks the language of the millenniums. The brand worships the style of “PLAY+SAVE”, where you may find Buddhism philosophy merging with styles of cyber-punk, street-wear and simplicism, as well as the symbolistic metal decorated on the bags and accessories of PIECEOFGROUND. 

We provide you with a piece of ground,

Where your unique taste find its way,

A sense of belonging

We don’t follow

We lead