BRAND INTRODUCTION

MOLE'NERATION 于 2021 成立于英国伦敦，由赵佳蓉、阎思慧两位设计师共同创立。 MOLE 是品牌 slogan：" the motion of labelling era" 的首字母简写，而 NERATION 则是对 GENRATION 的简写。我们将 MOLE'NERATION 这个组合词作为品牌的名字，致力于表达探求身份认同感的品牌意识，启动一场具有标签效应的时代运动。品牌感知自然与生长的状态，打破固有界限的屏障，尊重性别多元的差异与融合，探索群体文化归属感的力量，同时表达个性真我。 

MOLE'NERATION was founded in London, England in 2021 by Two Designers, Jiarong Zhao and Sihui Yan. MOLE is the acronym for brand slogan: "the motion of labelling era", while NERATION is shorthand for GENERATION. We used the combined word MOLE'NERATION as the brand name, committed to expressing the brand consciousness of seeking a sense of identity, and launched an era movement with a labelling effect. Brands perceive the state of nature and growth, break the barriers of inherent boundaries, respect the differences and integration of gender diversity, explore the power of group cultural belonging, and express the 

true self of individuality.

品牌致力于将时尚放置于不同文化领域中，通过视觉、艺术、哲学、生活方式等角度探索更多的创意可能性。“几何感”这一概念始终贯穿于版型、剪裁、纹理与图案的应用中，构成了 MOLENARATION 的美学特点。不断打磨品牌的价值感与品质感，用时尚媒介把美学理念与实穿产品分享给更多人。

Our brand is committed to let fashion in different cultural aspects, exploring more creative possibilities through visual, artistic, philosophical, lifestyle and other perspectives. The concept of "geometry" permeates the application of typography, tailoring, texture and pattern, and forms the aesthetic character of MOLENARATION. Constantly polishing he brand's sense of value and quality, and trying to use fashion media to share aesthetic concepts and wear products 

to more people. 

性别多元、无边界主义、跨文化、动感、几何感，探究 身体和衣服的互动性，追求服装层次上的“性感”和自然原始的呼吸感。复古未来主义 Retro-Futurism 基于对已存在文化的学习思考以及未来应用。

Gender Diversity、Borderless、Transcultural、Dynamic、 Geometric、Interaction between body and garments.