BRAND INTRODUCTION

w.awake创立于加州洛杉矶，是一个追求自我觉醒的慢时尚女装品牌，旨在打造可持续的时尚单品，秉承无时间感的经典设计风格，营造出毫不费力的时尚感。w.awake为所有眼光独到、崇尚环保持续的女性提供了由天然羊绒、羊毛、棉、丝、竹、亚麻和再生合成纤维制成的全品类女装。

w.awake追求独立设计、环保原料和可持续供应链，以质感丰富的单品营造自由舒适、随性洒脱，且不乏精致的时尚生活方式。w.awake的“舒适&时尚”理念呈现出丰富的自然色调和温暖的中性色调，散发出一种平和舒适和随性自在的感觉。单品采用柔软舒适的面料，提供纯正的触感和温和的亲肤体验，非常适合居家、办公等多种生活场景。

w.awake肯定少而精、小而美的消费体验，是一个具有未来主义和实用主义的品牌，它不受当前的潮流裹挟，追求更慢、更深远、更有意义的时尚方式。

欢迎和w.awake一同开启新的时尚之旅。

w.awake is slow-fashion womenswear brand from LA committed to “the awakening journey in the fashion world”, which aims to create sustainable fashion pieces that emphasize timeless design and effortless chic. w.awake carries pieces of closet basics made of eco-friendly cashmere, wool, cotton, silk, bamboo, linen and recycled synthetics for all discerning, eco-conscious women. 

With a strong focus on merging mindful design, eco-friendly materials sourcing, and a sustainable supply chain, the w.awake collections are perfect for cozy and chic days. w.awake’s “Stay Cozy, Stay Chic” pieces present rich tones of nature and warm shades of neutrals, which exude a sense of calm and relaxation. These versatile pieces source soft and cozy fabrics to offer a pure touch and gentle to skin experience, which are perfect for home, office and anywhere in between.

w.awake believes in buying less and buying right，which is a future-thinking brand that's resisting the current fashion cycle for something much slower and thoughtful. 

Welcome to the “awakening” fashion journey with w.awake.