BRAND INTRODUCTION

品牌VIZE(为之）代表一种生活哲学，旨在激发来自不同背景和不同行业的人们。可

用来表达与生活相关的各种意识形态。我们生活在一个充满规范的世界中，常常会使自己走上被认为是“美好生活”的道路，并幻想这种是有意识的正确选择。我们不鼓励破坏什么，而是希望自己根据自己的内在意愿而不是外部期望来做出生活中的决定。在繁忙的城市生活中，常常缺乏空间，时间和开放的心态来反映我们真正想要的东西，导致我们一直追求社会规范下的唯物主义满足感，而忘记了更深层的精神需求，所以我们的目的是尝试提供一种媒介和平台，以激发城市灵魂在有限的生命周期内相遇真实需求。

VIZE(weizhi)represents a life philosophy aimed at inspiring people from different background and walks of life. Different mediums are used to present ideologies associated with the philosophy.Living in a world filled with norms often makes oneself follow a path which is considered “good life”, with the illusion that they have consciously chosen the right path for themselves. We are not discouraging the following of norms, but rather we would want oneself to make decisions in life based on their own inner will rather than external .