Content,a designer brand that emerges information, design and dimension to convey the concept of “Content”. Content sees itself as a vessel that displays the Zeitgeist of an incomplete content. Content refer clothing to media; delivers information as well, provides opportunity for the designer to express their opinions on art and culture. Content’s uniqueness comes from their openness approach in the creative design field by the involvement of different designers, and experimentation of different ways to encode their visions of the city culture. Content also relates clothing to iconography and is known for its daring approaches in themes. Hence, its openness philosophy towards fashion will bring imaginary space for the customers.