BRAND INTRODUCTION

翬，取自诗经“如鸟斯革，如翚斯飞”。如翚文化，是立足上海、面向全国的文化产品研发平台和公司，重点推广一路一带丝路文化，以现代视角诠释独一无二的中国经典文化，将传统艺术融入时尚生活，从艺术设计和产品研发的角度将文创商业化产业化。品牌致力于挖掘中国优秀的传统文化精髓，关注现代时尚生活对文化的融入，打造精致有趣的生活方式，具有强烈的文化解构感和浓厚的文化气息。当下年轻个性化的国际时尚与古老传统的经典文化碰撞，注入热烈而睿智的设计师情怀，表现了当下年轻人自我文化认同的时代趋势。每件设计都有匠心的细节表现和背后的文化内涵，为复古、文艺、有情怀的群体而打造。

Phiuma, reference to the Book of Poetry. Phiuma Culture is a platform and company for cultural products research and development based in Shanghai and facing the whole country, Focus on promoting the Belt and Road Culture, Interpreting unique Chinese classical culture from a modern perspective, Integrating traditional art into modern life, from the perspective of art design and product research and development to commercialize the cultural and creative industry. The brand is committed to exploring the essence of China's excellent traditional culture, concerned about the integration of modern fashion life into culture, create a sophisticated and interesting lifestyle, It has a strong sense of cultural deconstruction and strong cultural atmosphere. At present, the young and personalized international fashion and the classic culture of the ancient tradition collide, infuse the warm and wise designer feelings, showing the trend of The Times of the young people's self-cultural identity. Each design has the originality detail expression and the cultural connotation behind, for restoring ancient ways, the literature and art, has the feeling group to create.