BRAND INTRODUCTION

CHEN MEI HUA 是为了满足独立自信并且追求至高品位的女性需求而推出的高端品牌。品牌始终以“简约、精致、独立、理性”为设计宗旨，力求输出高品质、高格调的产品和服务，帮助打造干练、知性、含蓄、大方的时尚都市新女性。CHEN MEI HUA用简单而有张力的设计语言为女性发声，希望女性的力量能在自己的姿态中展现，一举一动间传达“优雅是种柔韧的力量”，不必伪装，不必模仿，在最真实的自我中自然流露。

CHEN MEI HUA is a minimalist aesthetic designer label founded in 2018 . With the aim of creating pieces that are minimal, functional, yet season-less, CHEN MEI HUA provides a staple wardrobe for the modern day women. Drawing inspiration from powerful women around us, the brand creates pieces that empower women through “soft power”. The CHEN MEI HUA women is never afraid to be herself.