BRAND INTRODUCTION

SHANG1 BY SHANG YI更关注女性由内而外的自然气质 清爽自信、时尚简约
用看似不刻意实则更精心的方式 勾勒知性又随性的都会女性印象


SHANG1 BY SHANGYI focuses more on the
female natural qualities from within
It is fresh, confident, in vogue and smart
Borrowing a less intentional yet more intensive philosophy helping outlining an elegant and casual image of urban women