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DOZOH is a label created by menswear designer DO JO, who graduated London College of Fashion majoring in menswear, based on concept of distortion.DOZOH reinterprets an object in futuristic manner with emphasizing details of the design.DOZOH also suggest chic and unique look through mixture of colours and materials.X=O emblem, which also signifies designer Do Jo’s name, It means that ‘The answer is Nowhere.’ implying DOZOH’s philosophy of developing autonomy in design, not bound to existing routines.