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Reshake is a high-end fashion brand for the younger generation with a “keep it real” attitude towards life. Through its unique design, it offers the hip-hop youths with a value-for money option of fashionable products and lifestyle. On the other hand, it uses redesign to deconstruct the savoring of arts, giving birth to a “fashionable high end hip-hop brand”. For the 2016 Autumn and Winter collection, Reshake will bring Kubrick's "Shining" elements to the catwalk, and launch a joint collection with SANKUANZ.