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Upholding the qualities of nature, comfort, diversity and individuality, JO QIAO DIN samples only natural fabrics to make youthful, casual and stylish garments that enhance the personal charm of the wearer. “Light Chinese, Casual Lifestyle” is always the concept and style for the brand. The brand designer, Jo Qiao Din, wishes to communicate the traditional Chinese culture to a broader range of people, so that they can understand, and then love, and consequently live up to it. The beauty of traditional Chinese culture is to be rediscovered.