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Annakiki is an individual designer brand founded by designer Yang Zi. It positions itself as “simple fashion, light elegance and amusing,” drawing inspirations from daily life and running against the common tide. Its fashion series feature unique designing style. Advocating for pluralism, Annakiki is reluctant to be a restrained conformist. Its various styles can be ranged from girl friendliness to light elegance. In terms of designing ideas, it shuns from extreme exaggeration and T stage art. It pursues the sense of individual design while pays great attention to functionality