Songmont was founded in 2013 as an independent designer brand focusing on leather goods creativity. Prior to starting Songmont, the founder, Song, spent 10 years working with Google, specializing in User Experience Design. Co-founder Mr. Wang, is an Associate Professor at the Central Academy of Fine Arts and is also as a senior graphic designer. Combining both the old and young generations,traditional Chinese handicrafts and modern fashion trends,
Songmont conveys a unique eastern culture, aesthetics and femininity through its premium leather goods to its audience. The value of the brand is femininity, creativity, craftsmanship and user-friendliness; the value of the business is transparency, inheritance, humanity and sustainability.