BRAND INTRODUCTION

MinuitCode是一个设计师品牌，由独立设计师王子夜2012年创建。我们的品牌理念是：坚持自由创作的立场，坚持对穿着美学和环保理念的探索与运用，让品牌下属产品拥有独特的美感、舒适的穿着性和优良的工艺品质。

MinuitCode不会注重对时尚流行的捕风捉影，而更关心在粗制盛行、快速消费、生产过剩的时代里如何精益求精，拒绝生硬、低俗、炫耀、堆砌的表达，通过简洁精致、细节生动、审美与实用充分结合的设计，让每一件衣服都完美地适用于它的对象，使其优雅、舒适、愉悦，并充分认识到和展现出自身由内而外的美丽。

MinuitCode is a design brand established in 2012 by independent fashion designer Ziye Wang. Our brand philosophy is to constantly focus on creativity and originality, and to explore the combination of aesthetics appeal and the idea of environment conservation in fashion industry. We are committed to offer unique aesthetic sensibility, comfortable experience and craftsmanship out of our products.

MinuitCode refuses to follow fashion trend blindly but constantly strives for perfection in a time when inferior quality, fast consumption and overproduction are prevalent, and for making very single piece of our products unique. We refuse expression of design ideas in a rigid, vulgar, flamboyant or complicated way, but we make every piece of clothes to perfectly suit the person who wears it through simple, elegant, and detail-focused design which combines aesthetic appeal as well as functionality. We believe that attire with craftsmanship bring people comfort and pleasure and make them beautiful and charming inside and out.