BRAND INTRODUCTION

DAMOWANG

设计师大墨(韩磊),毕业于北京服装学院本科,2015DAMOALEX.WANG在深圳创立品牌DAMO WANG。其实早在2012DAMO就结束了在国内一线知名品牌长达七年的设计工作,投身于自主品牌的设计实践。

DAMO一直秉承“新古典主义”的设计理念,将经典的元素和时下流行的概念相结合,将复古的浪漫情怀与现代人生活的需求相结合,突显后工业时代个性的美学观点和文化品位。DAMO认为时尚本身的使命就是与我们的现实、生存环境之间发生强烈的关系,并且形成一种强大的引力,而且永远处于进行时。

DAMO WANG通过萃取时尚的碎片,运用叠加的方式重塑前卫和时髦的概念,同时影射出华丽与性感,精致与优雅的回归。从而颠覆传统设计师品牌过于单一的价值取向,打造出一个符合当下女性日益身份多元的品牌。

Damo established fashion brand DAMOWANG in 2015 in Shenzhen china, cooperating with his friend Alex. Wang. Damo always adheres to the neoclassical design concept. In the way of combining retro romantic elements with the needs of modern people’s lives.it has created a brand-new and individual aesthetic.

Damo believes that changing has always been the core of fashion, no matter the independent designers or international brands, we all wish to create the expectation of fashion. The same as true of the clothing itself of this season . The characteristics of the different material will give designers this kind of struggle and integration with technology, to create more unknown and possibilities.