BRAND INTRODUCTION

ANNDERSTAND

Established in 2016, ANNDERSTAND is a new high-end fashion brand

that imparts a sense of fusion, innovation and craftsmanship. The brand

name ANNDERSTAND inspired by the word understand, meaning products are created with understanding urban female and attest to ANNDERSTAND’s commitment to provide the latest in cutting-edge and

wearable style. ANNDERSTAND has opened its doors to fusion collaboration with emerging musicians, artists, and designers. ANNDERSTAND创立于2016年,定位于高端时尚,是结合跨界、创

新与工匠精神的时尚品牌。名称来源是受到英文中“理解”一词的启发,

寓意着对都市女性的理解,并致力于为其带来最前线又实用的着装风

格。ANNDERSTAND创始人虞歌热衷于多文化的融合,主张艺术具

有相通性,欢迎与音乐家、画家和设计师的跨界合作。