BRAND INTRODUCTION

LOUNQU珑衢

LOUNQU珑衢 is a fashion brand founded in Shanghai 2015, which is devoted to traditional handicraft art and aiming at make Chinese tradition and modern times feelings fuse in inextricable designs. The founder and chief designer of LOUNQU珑衢, Yao Lili, defined the core idea of the brand that is ruminate Chinese culture – “Play Chinese things in Chinese style”.

LOUNQU珑衢,创立于2015年的上海,是一个忠于传统手工艺,致力于融合传统与现代的时尚品牌。品牌创始人、现任设计总监姚李力定义了LOUNQU珑衢的核心设计理念,即玩味中国文化——“用中国的方式把中国的东西玩儿起来”。