BRAND INTRODUCTION

Brand concept:TUFFCAN is a superior brand of clothing which was originated in the winter of 2009 meaning “elegant and elite”. The original purpose for this brand was to memorize a legendary oriental female artist, Liangxi Fang Zhaolin—Mr. Fang. This brand shapes the aesthetic style for “modesty” and “liveliness” which focuses on the “big women” who is tender in look but strong in heart. The clothes appear powerful while gentle. The design element originates from Chinese folk culture. It combines Chinese traditional handicraft printing and dyeing with sewing to express its powerful and lively arts. Mr. Fang’s idea of large impressionistic scenery along with Chinese traditional handicraft makes the aesthetic concept of modernness and power fully expressed. That is “several stars are falling before me and tens of thousands of peaks are clear below me.”

高级时装品牌“TUFFCAN”始创于2009年初冬,意为“一流的,优雅的”,品牌创始初衷是为纪念传奇的东方女艺术大师梁溪方召麐(Lin)-方先生,品牌塑造“拙”与“生”的美学风格,定位于“大女人”,表面柔美内心刚毅,服装造型柔中带刚。设计元素来源于中国民间文化,运用中国传统手工印染与缝制呈现出有力度有生命的时装艺术,“方先生”的大写意山水观念结合传统的手工工艺表达出一种现代的、充满力量的美学理念,“二三星斗胸前落,十万峰峦脚底清”