BRAND INTRODUCTION

JAREL ZHANG

17SS is inspired by the life state in society; there are many uncontrollable people or things in society binding us, but we are holding on forever under the huge negative energy. With soul imprisoned and compromised, we have buried true self behind the mask of hypocrisy in life; we inside desire to break and crush the cage imprisoning us, so we throw away scruples and worldly prejudice against emerging things while struggling, resisting and screaming; the works describe the society filled with the suppressed state which binds the true self of us, and encourage people to throw away the secular perspective, break cold rules and spirit cages, to pursue the independent spirit;

JAREL ZHANG Studio“獨立者”設計精神推崇者;15年, JARELZHANG回沪創立JAREL ZHANG STUDIO,探索時裝與人 精神的契合關係,品牌秉持“創者獨立,衣者獨立”,願景 設計不受外因而干擾初心,願景受眾群體追求特立獨行的精 神境界;