BRAND INTRODUCTION

BYARN was founded by Sandra Zhou and her daughter Yayi Chen in 2015.As early as the late 80s,Sandra Zhou began her entrepreneurial career within the fashion industry in Spain. For a long time, she collaborated with the Spanish fashion giant INDITEX and provided them with superior knitwear products.Yayi Chen, her 21-year-old daughter, adored her mother’s passion for fashion and art, and is now studying at Parsons the New School for Design, New York’s leading fashion academy. Currently, she began her exchange program at Central Saint Martins College from University of Arts London.

女孩、女人和母亲是女性一生必经的三个阶段:女孩总想像女人那样成熟,女人向往成为母亲,而母亲也渴望像女孩那样拥有年轻的心态。BYARN将女孩的俏皮,女人的性感和母亲的成熟三者无缝地融为一体,让每一位亲身穿着品牌服饰的消费者都能找到最美好的自己。BYARN成立于2015年,由母亲Sandra Zhou和女儿YayiChen母女二人共同参与设计。母亲Sandra Zhou早在80年代末,就于西班牙开始了在时装界的创业之路,长久以来一直为时尚业巨头INDITEX主理上乘的针织产品。21岁的女儿YayiChen(陈雅忆)出生于西班牙,她秉承了母亲对于时尚与艺术的热爱,如今就读于纽约高等时尚学府帕森斯设计学院(Parsons the New School for Design),并开始在伦敦艺术学院中央圣马丁分校(UAL-Central Saint Martins)研修。品牌专注于设计针织服装,精心选用高品质羊绒、羊毛等天然原材料 - 产品既有母亲的温暖,也有女儿适合的轻熟装扮;有母亲多年对设计和工艺的积累,也有女儿作为新一代设计师的新意和灵气。母女二人受到中西方文化的双重熏陶和影响,在款式和版型上有着西方的现代,但在面料和工艺上却保持了中国传统。作为母女设计师组合,二人更懂得追求高品质生活的现代女性对日常服饰的需求:舒适、简洁且自然不经意。BYARN强调质感、廓形和比例,一直坚持“以女性角度出发,用心为客户编织出一份最舒适且时尚的温暖”。