YNOT is a brand jointly founded by a master Asian designing talent, aiming to explore the Eastern wisdom and integrate it into fashion design to express the Eastern fashion esthetics that breaks conventions. The fashion design fully puts the beauty of material and texture into play, expanding the fashion concept externally. YNOT not only provides natural and individual fashion to modern youth that are after the fashion trend, moreover, it provides a platform that gathers Eastern design and young blood in creativity.