The brand has its ideas, it is trendy and with characters. It attends to personal awareness and pays attention to personalized spiritual world. It suits young people that have well-established personal character, firm values and peculiar sense of esthetics. These people live freely and have conscience for self-constrain. They are innovative; enjoy the material richness but worship spiritual experience. They are good examples for the society, and they are at the same time, creators and guardians of new ideas.