Reine has the meaning of queen in French, mainly reflecting the elegant and noble character of the female. As an emerging designer brand in the country, Reineren’s designing style is delicate and pioneering, with focus on the originality of clothes design. It skillfully mixes unisex element and modern simple design to create a style that is classic and suitable for independent females. It hopes to convey its ideas on the society through each season’s works, to reflect the confident and elegant female living in nowadays and their longing and pursuit of freedom and independence.