BRAND INTRODUCTION
WHYTRIP是基于出行人的真切需求而专注于在途生活领域，致力于旅行用品市场深耕细作的原创设计师品牌。WHYTRIP品牌创立初心是提升每一位在途出行人的生活品质，以物养心，以物之利养人之精神。我们鼓励出行人把旅途作为生活的延展，而WHYTRIP就是为旅行人创造旅途新生活的“旅行生活家”。
WHYTRIP作为中国首个专注于出行产品的高端品牌，其旅行箱产品是为了满足现代社会随时出行的消费者而设计，品牌创始人承顺子先生同时也是产品设计师，始终秉承差优化设计理念，其产品研发的基本逻辑是：深度挖掘在途消费者的痛点，进行差优化研发设计，尊重人的需求，理解人所需要的服务本质。
WHYTRIP首个旅行箱产品正是秉承这种设计理念，创新设计了立式开箱功能，让旅行者在途中也能随时便捷拿取物品，同时创造性的利用立式开箱的逻辑，开发出顶部小而美的实用储物空间，繁琐小物尽收其中。
箱体顶部的纯平面设计，是数字游民/差旅人的移动办公和娱乐平台, 可以随时随地开启办公/娱乐模式。
产品背部直线型设计，顶部纯平面设计，让其很巧妙的作为边几、置物平台、移动储物空间使用，省却专门收纳箱体的麻烦，很自然的融入家居空间。
WHYTRIP is an original designer brand that focuses on the field of on-the-go life based on the real needs of travelers and is committed to the travel supplies market. The original intention of WHYTRIP brand is to improve the life quality of every traveler on the road and nourish the spirit of people with the benefits of WHYTRIP products & services. We encourage travelers to regard travel as an extension of life, and WHYTRIP is a " the on-the-go Lifesytler
" that creates a new life for travelers.
As China's first high-end brand focusing on travel, WHYTRIP's first suitcase is designed to meet the needs of consumers who travel at any time in modern society. The founder of the brand, Mr. Cheng Shunzi, is also a product designer and always adheres to the concept of differential optimization design. The basic logic of its product research and development is: deeply explore the pain points of consumers on the road, carry out optimized R&D and design, respect people's needs, and understand the nature of the services that people need.
WHYTRIP's first suitcase adheres to this design concept and innovatively designs a vertical unpacking function, allowing travelers to conveniently access items at any time during the journey. At the same time, it creatively uses the logic of vertical unpacking to develop a top practical storage space, where all the trivial things can be stored.
The pure flat design on the top is a mobile platform for working or entertainment function who can turn on the office/entertainment mode anytime and anywhere.
The linear design on the back of the product and the pure flat design on the top allow it to be cleverly used as a side table, or mobile storage space, integrating naturally into the home space.
