BRAND INTRODUCTION

VICHIC作为一个原创设计师品牌，意在传递一种现代女性向往的生活态度，拥有独立、自信的人格，既温柔而坚定。

 “温柔 ”、 “坚定 ”作为品牌的精神文化，是柔美与力量融合的一种表现，通过首饰来传递出佩戴者的另一种身体语言，既表达张扬独立的个性，又能展现细腻柔软的一面。把中西浪漫和语言情感赋予其中，让不用阶段的女性力量用饰物可视化。

VICHIC,As an original designer brand, it aims to convey a lifestyle attitude that modern       women aspire to, possessing an independent and confident personality that is both gentle and  firm.

"GENTLE" and "FIRM"as the spiritual culture of a brand, it is a manifestation of the fusion of

softness and strength, conveying another body language of the wearer through jewelry, which   not only expresses an independent personality but also showcases a delicate and soft side.

Empowering Chinese and Western romanticism and language emotions, allowing the power of  women in different stages to be visualized through decorations.