BRAND INTRODUCTION

素人品牌成立于1993年，作为国内第一家原创设计风格的手工皮具品牌，素人一直致力于提供简约、兼具设计感与功 能性的现代皮具，成为中国艺术化高端手工皮具品牌的领跑者。 从日常生活出发，素人探索着一种富有自由生命气息的皮具风格，将人体工学原理与当代东 方文化语境相结合，从而突破历史的传统与刻板，也独立于流行带来的冗余和嘈杂。向内素 人追求产品工艺的极致与纯粹，向外关注所有与生活层面息息相关的改变，并希望能通过创 新、产品与人的互动，参与到日常生活，乃至社会进程的发展轨迹，随时间上与众完善，让设计超越皮饰而去改变人与人之间的关系，传递力量、尊重和珍惜。

SUREN, a trailblazer in the realm of artisan leather goods, was born in 1993. As the pioneer of original, domestically crafted leather designs, SUREN has always strived to offer modern leather goods that are not just functional, but also aesthetically pleasing and exquisitely designed.

Drawing inspiration from our everyday lives, SUREN explores a leather style that embodies the essence of freedom and vitality. We blend ergonomic principles with contemporary Eastern cultural sensibilities, breaking away from historical traditions and stereotypes, while standing apart from the redundancy and cacophony of popular trends.

Internally, we strive for the utmost purity and craftsmanship in our products. Externally, we pay close attention to all the subtle changes that shape our lives, hoping to contribute to the evolution of daily routines and societal progress through innovative interactions between our products and the people who use them.

As time passes, we continue to perfect our designs, transcending the mere realm of leather accessories. Our vision is to transform the way people connect, instilling in them a sense of strength, respect, and preciousness.