BRAND INTRODUCTION

MASH UP！！！ASIA（简称MUA）混沌亚宙，专注挖掘亚洲在地美学，将传统与时尚做连接，以混搭设计带入当代生活，让更多人对自己的所在地产生归属感。

每一年MUA将会针对不同的地方文化进行系列性的主题图案开发，负责品牌设计开发的是亚洲知名设计组合1983ASIA，多年的设计与品牌实战经验，令这些主题图案设计在具备内涵故事的同时，又能充满美感以至于更好在现实产品中运用落地。

MASH UP ! ! ! ASIA (MUA for short) focuses on exploring local aesthetics in Asia, linking tradition with fashion, and bringing mix-and-match design into contemporary life, allowing more people to feel a sense of belonging to their own location.

Every year MUA will carry out a series of thematic pattern development for different local cultures. It is responsible for the brand design and development of Asian well-known design duo 1983ASIA, years of design and branding experience, so that these thematic pattern design in the content of the story at the same time, but also full of aesthetic sense and better in the application of the real products on the ground.