BRAND INTRODUCTION

ALICE n GIA是装苑国际旗下一国潮品牌，用民族文化与服装设计相融合的方向打破时尚边界，通过刻意的超宽版型与立体剪裁的方式，结合大自然的灰、米、棕色系以及少量柔和的粉色，并穿插国风和民族元素、非遗元素，进行大胆创新，在追求时尚的同时，把中国传统文化进行继承和发扬。在众多时尚单品里保留了部分传统国风和民族特色，向世界展示中华服饰新文化。

ALICE n GIA is a national fashion brand under the decoration garden international, breaking the fashion boundary with the direction of the integration of national culture and clothing design, through the deliberate ultra-wide version and three-dimensional tailoring, combined with natural gray, beige, brown and a small amount of soft pink, and interspersed with national style, ethnic elements, intangible cultural heritage elements, bold innovation, in the pursuit of fashion at the same time, the traditional Chinese culture to inherit and carry forward. In many fashion items, some traditional national styles and national characteristics are retained, showing the new culture of Chinese clothing to the world.