M essential - all about love tries to find the conflict and unity between current Asian esthetics and modern life. It advocates the ideas of going back to origins by letting go the design; focusing on daily life with no trace of deliberate ingratiation; seeking confidence in experience and advocate for dressing for yourself. The slogan “all about love” means that love frees the world and hardens the innermost vulnerability while all creations should be sensed through love and sharing. Quality life is also a part of the slogan’s idea.