BRAND INTRODUCTION

非鱼（nononfish）品牌成立于2013年，为深圳市衣典服饰设计有限公司旗下自主设计原创品牌。

nononfish, founded in 2013, is a proprietary original design brand under Shenzhen Yidian Fashion Design Co., Ltd. 

品牌集合了一批新锐设计师，她们坚持玩味的设计风格，将中式元素与时尚诉求以不拘一格的手法融合出充满灵性与内涵的服饰，以较真的工作态度，讲求对细节的苛刻与生活的品味追求，宣扬自由与本真的生活态度。

The nononfish brand employs a group of budding designers who adhere to a playful design style to create spiritual and expressive garments that mix Chinese cultural elements and fashion appeal in an eclectic manner. They have an uncompromising attitude toward work, value attention to detail and the pursuit of lifestyle, and promote a liberal, authentic attitude towards life. 

目前，非鱼在淘宝集市、天猫平台，京东均设有旗舰店，它的使命是打造属于非鱼派的复古文艺潮范及充满灵性的内涵服饰品牌，引导现代女性追求独立，遵从内心的喜好，自在乐活。

To date, nononfish has opened flagship stores on Taobao Marketplace, Tmall, and JD.com. The brand’s mission is to create its unique retro art style and a spiritual, expressive apparel brand that guides modern women to pursue independence, follow their heart, and lead a free, happy life.