BRAND INTRODUCTION

ANOTA正如品牌名，“A-NOT-A”即A不是A。

“不被定义”、“生命之灵”、“未来美学”是ANOTA品牌的核心DNA。

 作为珠宝界的新生儿，ANOTA致力于用环保永续的手法打造未来珠宝美学。从培育钻石切入，寻找环境友好创新材质，用更符合道德、环保永续的科技手段，将神秘自然力量与未来主义融为一体。 

ANOTA将“脊椎”这一生命之灵的代表层层解构，注入ANOTA未来美学新思，展示世人。 以“脊椎”作为“生命”的视觉符号，ANOTA已推出「生」系列、「ANOTA BLEU」、「然」以及「ANOTA ART PROJECT」限量联名多个系列。

ANOTA is just like the brand name, "A-NOT-A" means A is not A.

"Undefined", "Spirit of Life" and "Future Aesthetics" are the core DNA of ANOTA.

As a newborn in the jewelry industry, ANOTA is committed to creating future jewelry aesthetics with an environmentally sustainable approach. Starting from cultivating diamonds, looking for environmentally friendly and innovative materials, and using more ethical, environmentally friendly and sustainable scientific and technological means, the mysterious natural force and futurism are integrated.

ANOTA deconstructs the "spine", the representative of the spirit of life, layer by layer, injects new ideas of ANOTA's future aesthetics, and shows the world. With "spine" as the visual symbol of "life", ANOTA has launched "Sheng" series, "ANOTA BLEU", "Ran" and "ANOTA ART PROJECT" limited joint series.