BRAND INTRODUCTION

BiZARRE旨在打造成为商业与概念兼具的设计师品牌，我们以当代文化为出发点融入本土元素，提倡实用主义。除了追求每季传达一个新颖“本土”文化主题外，更加追求产品的舒适自由，以及场景的应用。随着社交媒体的发展，人们更加注重“身份、文化、性别”等概念的多元化思考。

BiZARRE将会不断的发掘当代社会本质，人文话题及本土元素理念。将多元化信息融合打造进设计产品中。

Bizarre is committed to establishing itself as a designer brand that is both commercial and conceptual. We advocate pragmatism by taking the contemporary culture with local elements as the starting point. In addition to striving to convey a novel "local" cultural theme each season, we prefer the pursuit of the products’ comfort and freedom, as well as their application in scenes. With the development of social media, now people pay much more attention to the pluralistic thinking of concepts, such as “ identity”, “culture” 

and “gender". 

Bizarre will continue to explore the essence of the contemporary society, humanities themes and the concept of local elements, integrating pluralistic information into the product design. Brand key words: contemporary, local, practical