BRAND INTRODUCTION

FACEON LAB创立于2020年11月，品牌以强烈的设计感，解构重组的设计手法及post punk的艺术理念和一些点缀性的金属材质相互结合，将较为复杂的意识形态用简约美学的方式去呈现，传递了更为实验性的先锋设计风格，从而营造出一种迷人、反派、富有矛盾的全新形象，但这种看似反传统的“离经叛道”却蕴藏着对主流文化的全新定义。

如果说PUNK是用来“毁灭世界”的，那么postpunk就是用来重塑自我的。我们品牌的中文名叫“今日青年”我们对品牌的理解就是在创新过程中找到自我的缺失，并寻求一种自我突破，从而得到更多的可能性。FACEON LAB所表达理念就是通过不断“认知”来去雕刻我们的人生。

Founded in November 2020,FACEON LAB has a strong sense of design with a deconstructed techniques, combining post-punk art concepts with some embellished metal materials to present a more complex ideology with a minimalist aesthetic, conveying a more experimental and pioneering design style,thus shaping a glamorous and contradictory new image. However,the seemingly unconventional "deviation"is nevertheless a new definition of mainstream culture.

If PUNK is about "destroying the world",then Postpunk is about reinventing ourselves.Our brand name in Chinese is "Youth Today"and our understanding of this brand is to find out 

what we missing in the process of innovation and seek breakthroughs in ourselves to gain more possibilities to sculpt our lives.