BRAND INTRODUCTION

FACTORY FOUND品牌眼中的女性是多元化的，包容性的，打造这个时代的“职场女孩”是品牌的追求。这些女性她们能在工作中坚韧，也能在生活中柔软，每个当代职场女人心中也有着女孩的梦想。品牌始终相信女性的潜力是无限的，女性可以刚柔并济。这些女性有着清晰的思路和果断的决策力，为梦想能放手一搏；也有着女孩般的情怀，在保有初心和美好愿望的同时，也可以追求内心的梦想和事业的满足。

品牌设计多以利落的线条和硬朗廓形为主，同时融入柔和的色彩和增添浪漫的细节元素，将美学设计与实用功能完美结合。硬朗的版型碰撞柔美的设计元素，浪漫的颜色搭配大胆的拼接造型，在矛盾与融合中找到一种平衡，将女性的坚韧和柔美展现的淋漓尽致。  

这个时代，不缺创意和充满活⼒的创作者，甚⾄不缺15分钟的成名机会。 缺的是⼀个纯粹解放女性的创作环境，⼀些从主流思潮中抽离，冷静“做⾃⼰”的⿎励。FACTORY FOUND致力于打破女性固有标准化的印象，女性不应该是单一角色的互相转换，而是多元化，包容性的融合体。勇敢做自己，自己的风格自己定义。

Factory Found believes that women play a variety of roles and have unlimited potential in their work and life. Women can be tough in their work and soft in their life. Working women can also be a girl inside their heart while pursuing their career with a clear mind and decisive action. We are devoted to creating “Career Girl” of this era.

The combination of tailored cut and soft color and design elements define our design and show the toughness and tenderness of women.

There is no shortage of talented and energetic creators or a 15-minute chance to become famous in this era, but in shortage of outside encouragement of being themselves to women. Factory Found will make great efforts to break the stereotype about women and empower women to show their true selves.