BRAND INTRODUCTION

content


Content,a designer brand that emerges information, design and dimension to convey the concept of “Content”. Content sees itself as a vessel that displays the Zeitgeist of an incomplete content. Content refer clothing to media; delivers information as well, provides opportunity for the designer to express their opinions on art and culture. Content’s uniqueness comes from their openness approach in the creative design field by the involvement of different designers, and experimentation of different ways to encode their visions of the city culture. Content also relates clothing to iconography and is known for its daring approaches in themes. Hence, its openness philosophy towards fashion will bring imaginary space for the customers.

Content,一个试图让衣服承载更多信息的设计师品牌,无论是衣服还是空间,都传达出他们的“目录”精神。将品牌理解成为一种容器,是展示时代精神的一部不完全目录。衣服作为媒介,传递转瞬即逝的信息,表达设计师对城市文化与当代艺术的关注。品牌具有开放与独立的姿态,集结不同领域的设计师与创作人,用多种方式表达对城市文化的理解。影像介入衣服,是content最直接的设计语汇,用不同的方式展示不同的影像主题,是Content独特的品牌风格。