BRAND INTRODUCTION

“U”同“YOU”,KEEP名词释义为生活必需品。KEEP也是保持、处于的意思，UKEEP主张的人和生活是一个接近的状态，是一个形成的过程。“UKEEP GIRL”是一群独立、高级而酷的当代女性，她们理性、悅纳、进取，她们追求自由，但是懂得克制。UKEEP，以流动的设计美学，无处不在，又无奇不有。干净的廓形，极致的细节，利落的线条，灵动的材质，不对称的裁剪，高饱和的色彩，在UKEEP成为一种和谐，打破定义，让不可能成为可能，打造世界，让平凡与美共存。

"U", with"you"; the term “KEEP” is defined as necessities of life to some degree, so that you wanna maintain it. “UKEEP” is a necessity of your life. At the same time, “KEEP” also means maintaining or being in a specified condition. “UKEEP” advocates that people and their life are in a close state and a process of integration.

 "UKEEP Girls" is a group of independent, advanced and cool contemporary women. They are rational, receptive and enterprising. They pursue freedom but know how to exercise restraint. “UKEEP”is a fluid design aesthetics, ubiquitous and unsurprising. Clean silhouette, extreme details, neat lines, flexible materials, asymmetric cutting, high saturation of color, has become a kind of daily harmony in “UKEEP”, breaking definitions, making the impossible possible, creating a world where the ordinary and beautiful coexist.