iD：Create Yourself。 iD真正关注的是一个认识自我的美好过程并非最终的结果，为我定制最能彰显自我的创意宣言。
In this era where the niche is the public and the future is the present, a new concept of designer women's fashion brand iD was born.
iD is a way to express oneself, a perspective to observe the world, a window to release the inner being.
iD Girl knows enough about fashion and knows that everything is about "harmony". She is knowledgeable, and poetry and remoteness are her means to explore the outside; She enjoys the sense of accomplishment created by mixing, matching and reorganizing, and has the energy to make a moment shine.
iD: Create Yourself. iD is really concerned with a beautiful process of knowing oneself rather than the final result, and makes a creative statement for me that best expresses myself.