BRAND INTRODUCTION

Awaylee

Awaylee was established by Mika Lee in 2012. After the debut of first collection in Beijing, Awaylee has been receiving wider attention and praise from both the industry and the public. The design of Awaylee reflects the mixing of elements: retro and vanguard; handmade and techno; sweet and tough.

Awaylee 创立于2012年4月,5年间成为设计师品牌的先锋代表和最有商业价值的设计师品牌,获得中国时尚产业以及传统服装行业较高关注度。自品牌诞生以来,凭借其特有的“仙”风和时髦廓形吸引着广泛的时尚爱好者。Awaylee中的“away”代表离开,远离浮躁的人群,形成自己独到的美学。不随波逐流,有自己的性格属性。“away is a way ”是离开的另一种解读。设计师在作品面前永远都是孤独的旅行者。